Managing Campaign Ads & Fallback Creatives

A high-performing campaign rarely relies on a single banner. AdFuz allows you to attach multiple creatives to a campaign, manage rotation priorities, and configure emergency fallback ads.

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Attaching and Reordering Ads

When editing a campaign in AdFuz > Campaigns > Edit Campaign:

1. Adding Additional Ads

1. Open the Add Ads dropdown.
2. Select the ad creative you wish to attach.
3. Click the + Add button. The ad is added to the active rotation pool.

2. Reordering Ad Priority

Attached creatives display with a drag handle icon (≡):

• Click and hold the ≡ drag handle next to any ad (e.g. 160x600 - 1 #1).
• Drag the item up or down to adjust its serving sequence or priority.

3. Detaching an Ad from a Campaign

• Click the gray Trash (Delete) icon on the right side of the specific ad row.
• This immediately removes the ad from this campaign’s rotation without deleting the underlying creative from the Ads Manager.

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Configuring Fallback Ads

What is a Fallback Ad?

A Fallback Ad is a guaranteed, always-available creative served when:

• The main campaign schedule has expired.
• Geo-targeting or device-targeting criteria are not met for the current visitor.
• External third-party ad networks (like AdSense) fail to return an ad (no-fill scenario).

Setting a Fallback Ad

1. In the campaign editor, scroll to the Fallback Ad dropdown.
2. Select a universal ad creative (e.g. a generic brand banner, self-promotion, or house ad).
3. Click Update Campaign.

[ Fallback Ad ⓘ ]
Select option(s): [ House Brand Banner (728x90) ▼ ]

Eliminate White Space

Always assign a Fallback Ad to critical placements (like site headers and sidebars) to ensure your website layout always looks complete and professional.