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Enterprise Reports & Automated Deliveries

The Enterprise Reports subsystem in AdFuz Pro enables publishers, marketing managers, and agencies to transform raw advertising telemetry into client-ready executive reports, automated email digests, and downloadable PDF deliverables.

1. Key Reporting Capabilities

Section titled “1. Key Reporting Capabilities”

Executive PDF Deliverables

Generate beautifully styled, multi-page vector PDF reports complete with KPI cards, daily performance timeline charts, and campaign tables.

White-Label Branding

Seamlessly inherit your agency logo, primary brand color, and footer attribution, or use the Override Branding toggle for one-off customization.

Automated Cron Scheduling

Schedule automated weekly (Monday 09:00) or monthly (1st of month) report generation without manual intervention.

Email Deliverability

Automatically dispatch generated PDF and CSV attachments to client recipient lists with customizable email subject lines.

2. Building a Report Definition

Section titled “2. Building a Report Definition”

Navigate to Ad Fuz → Reports and click + Create Report.

  1. General Configuration

    • Report Name: e.g., Monthly Client Performance Summary
    • Report Type: Executive Performance, Campaign Deep-Dive, or Audience/Geo Breakdown.
    • Scope: Entire Website or filter by specific Campaigns / Ad Spaces.

  2. Date Period & Comparison

    • Choose a preset range (Last 7 Days, Previous Week, Last 30 Days, This Month, Previous Month, or Custom Date Range).
    • Check Include prior period comparison % to show growth/drop delta indicators (e.g. +145.5% Impressions).

  3. Report Sections & Metrics

    • Select the sections to include: Campaigns & Ads Summary, Daily Performance Timeline, Audience / Geo Breakdown, Conversions & Revenue, and A/B Split Test Results.

  4. Automated Recurring Schedule (Optional)

    • Frequency: Manual (No Schedule), Every Week (Mondays), or Every Month (1st of month).
    • Dispatch Time: e.g. 09:00 AM.

  5. Email Deliverability

    • Recipients: Comma-separated list of client and team emails (e.g. [email protected], [email protected]).
    • Email Subject Line: Custom subject (e.g. Weekly Advertising Report — Acme Corp).
    • Attachments: Check PDF Document and/or CSV Data Table.

  6. White-Label Branding

    • By default, reports inherit your central Agency settings.
    • To customize, turn on the Override Branding toggle switch to specify a unique brand name, brand color, and client logo.

  7. Click Save Report or ⚡ Save & Generate Now.

3. Supported Export Deliverable Formats

Section titled “3. Supported Export Deliverable Formats”

1. Vector PDF Document (.pdf)

Section titled “1. Vector PDF Document (.pdf)”

A client-facing deliverable featuring:

  • High-resolution vector headers with agency/client logo
  • Executive KPI summary metric tiles (Impressions, Clicks, CTR, Conversions, Revenue)
  • Daily performance timeline data tables
  • Clean typography and page-break optimization

2. Raw CSV Data Table (.csv)

Section titled “2. Raw CSV Data Table (.csv)”

A structured CSV file designed for data analysts, Google Sheets, or BI tools:

  • Section markers (=== AUTOMATED REPORT ===, --- EXECUTIVE KPI SUMMARY ---)
  • Complete campaign and creative rows with raw numbers and calculated CTR / Conversion rates.

4. Report Blueprints

Section titled “4. Report Blueprints”

Save time by using pre-configured report definitions from the 1-Click Blueprints catalog:

  • Weekly Executive ROI Brief: High-level KPI digest for executive stakeholders.
  • E-Commerce Conversion & Revenue Audit: Detailed conversion, ROAS, and order attribution report.
  • A/B Split Testing Performance Review: Scientific breakdown of experiment variants and winning creatives.

Frequently Asked Questions (FAQs)

Section titled “Frequently Asked Questions (FAQs)”

How does automated report scheduling work behind the scenes?

Section titled “How does automated report scheduling work behind the scenes?”

AdFuz Pro leverages the WordPress Cron system (wp_cron) and background queue jobs (GenerateReportJob, EmailReportDelivery). When scheduled, the system queries the aggregate database, formats the PDF and CSV files into the protected storage directory, and dispatches email notifications automatically.

Where are generated PDF and CSV report files stored?

Section titled “Where are generated PDF and CSV report files stored?”

Generated files are saved in wp-content/uploads/adfuz/reports/artifacts/ with cryptographic file hashing. Direct unauthorized HTTP access is blocked via server-level .htaccess rules.

Can I download previous historical report runs?

Section titled “Can I download previous historical report runs?”

Yes. Go to the History & Artifacts tab under Ad Fuz → Reports. Every past run displays its generation timestamp, recipient status, and instant download buttons for PDF and CSV artifacts.