Conversions & Revenue Attribution

Measuring impressions and clicks is only half the story. The Conversions & Revenue Tracking subsystem in AdFuz Pro allows you to measure bottom-line return on investment (ROI) by tracking purchases, signups, downloads, and custom JavaScript trigger events back to specific ad campaigns and creatives.

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1. Supported Conversion Goal Types

Page / URL Destination

Trigger conversions when visitors reach a specific confirmation or thank-you page (e.g. /thank-you/ or /checkout/order-received/*).

WooCommerce Orders

Native 1-click WooCommerce integration. Tracks completed order values, taxes, and shipping into total ad revenue metrics.

Button / Element Click

Count conversions when visitors click a specific CSS class or HTML element ID (e.g. #submit-lead-form).

JavaScript API Trigger

Programmatically trigger conversions from custom forms, single-page apps (SPAs), or AJAX events via adfuz_track_conversion().

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2. Setting Up a Conversion Goal

Navigate to Ad Fuz → Conversions and click + New Conversion Goal.

1. Name & Identifier: Enter a name (e.g. Newsletter Lead Signup).
2. Goal Type: Select Page Visit, WooCommerce Purchase, or Custom JS Event.
3. Goal Monetary Value:
   • Fixed Value (e.g. $25.00 per lead)
   • Dynamic WooCommerce Cart / Order Total
4. Attribution Window: Set the conversion lookback window (7 Days, 14 Days, 30 Days).
5. Attribution Model:
   • Last-Touch (Default): Credits 100% of the conversion value to the last ad clicked by the visitor.
   • First-Touch: Credits the initial ad that introduced the visitor to the site.
   • Linear: Distributes credit evenly across all ads the visitor interacted with before converting.
6. Click Save Goal.

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3. JavaScript API Trigger Example

If you are using custom AJAX forms (such as Gravity Forms, WPForms, Contact Form 7, or React/Vue components), trigger conversions with one line of JavaScript:

// Trigger a lead conversion
if (typeof window.adfuz_track_conversion === 'function') {
    window.adfuz_track_conversion('lead_signup', {
        value: 15.00,
        currency: 'USD',
        order_id: 'LEAD-9821'
    });
}

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Frequently Asked Questions (FAQs)

How does AdFuz Pro associate a conversion with a previously clicked ad?

When a visitor clicks an AdFuz ad banner or Global Ad popup, a lightweight, privacy-compliant first-party cookie (adfuz_attr) records the creative ID and campaign ID. When a conversion goal fires within the attribution window, the attribution engine matches the cookie and credits the campaign without relying on third-party tracking scripts.

Does conversion tracking work with WooCommerce subscriptions and refunds?

Yes. AdFuz Pro hooks into WooCommerce order status transitions (woocommerce_order_status_completed). If an order is refunded, the revenue adjustment is reflected in reporting metrics.