Smart Rotation & Frequency Capping
Banner blindness and ad fatigue are the two largest contributors to declining click-through rates. Smart Rotation & Frequency Capping in AdFuz Pro ensures your ads stay engaging by serving the best-performing creatives while capping repeated exposure to individual visitors.
1. CTR-Weighted Smart Rotation
Section titled “1. CTR-Weighted Smart Rotation”Unlike traditional sequential or random rotation, Smart Rotation dynamically shifts traffic weight to your top-performing ads in real time:
Campaign Rotation Pool (3 Creatives)┌────────────────────────────────────────────────────────┐│ Creative A (CTR: 3.8%) ───► Receives 60% of Traffic ││ Creative B (CTR: 1.9%) ───► Receives 25% of Traffic ││ Creative C (CTR: 0.8%) ───► Receives 15% of Traffic │└────────────────────────────────────────────────────────┘Enabling Smart Rotation on Campaigns
Section titled “Enabling Smart Rotation on Campaigns”- Go to Ad Fuz → Campaigns and edit your campaign.
- Under Ad Rotation Strategy, select Smart Dynamic (CTR-Weighted).
- (Optional) Set an Exploration Factor (e.g.
15%) to guarantee newly added creatives receive sufficient baseline traffic to evaluate their performance.
2. Visitor Frequency Capping
Section titled “2. Visitor Frequency Capping”Frequency capping limits the maximum number of times a single visitor is served a specific ad or campaign within a designated time window.
Common Frequency Rules
Section titled “Common Frequency Rules”| Goal | Frequency Cap Setting | Benefit |
|---|---|---|
| High-Impact Popup Ad | Max 1 Impression per 24 Hours |
Prevents annoying repeat visitors with aggressive popups. |
| Header Banner Promo | Max 3 Impressions per Session |
Shows fresh fallback promotions once a user has already seen the primary banner. |
| Click Capping | Max 1 Click per Visitor Lifetime |
Once a user clicks an ad, replaces it with a secondary offer to prevent wasted clicks. |
Frequently Asked Questions (FAQs)
Section titled “Frequently Asked Questions (FAQs)”What happens when a visitor hits the frequency cap?
Section titled “What happens when a visitor hits the frequency cap?”When a visitor reaches the maximum allowed impressions or clicks for a specific campaign, AdFuz Pro automatically rotates to the next priority campaign or renders your configured Default Fallback Ad, ensuring your ad inventory is never left empty.