How to Configure Exit-Intent Popups
Exit-Intent Popups track cursor movement patterns to detect when a visitor is about to close the tab, switch windows, or navigate away. When triggered, a high-converting recovery modal appears with a special discount, lead magnet, or last-chance offer.
Navigate to WordPress Admin > AdFuz > Global Ads and click Edit Settings on Exit Popup.
How Exit-Intent Detection Works
Section titled “How Exit-Intent Detection Works”- Desktop Devices: AdFuz monitors the mouse vector. When the cursor moves rapidly toward the top viewport boundary (
Y <= 0), indicating an intent to close the tab or type a new URL, the exit modal instantly triggers. - Mobile Devices: On touch devices where cursor tracking is unavailable, exit intent is evaluated when a visitor rapidly scrolls upward or triggers a browser back button event.
Exit Popup Configuration Parameters
Section titled “Exit Popup Configuration Parameters”| Field | Example | Purpose |
|---|---|---|
| Ad Space | Global Exit Popup Space (ID: 8) |
Attached exit-intent ad placement |
| Priority | 10 |
Evaluation priority ranking |
| Status | Active / Inactive |
Global toggle for exit popups |
| Targeting Scope | All Pages / Cart / Checkout |
Selective URL or page type targeting |
| Overlay Background Color | #000000 |
Dimmer backdrop color |
| Overlay Opacity (%) | 60% |
Dimmer opacity percentage |
| Popup Box Width (px) | 600 px |
Desktop container width |
| CTA Button Color | #2271b1 / #4F46E5 |
Primary action button accent color |
| Close Button Color | #666666 |
Dismiss ✕ icon styling |
Step-by-Step Configuration Guide
Section titled “Step-by-Step Configuration Guide”- Go to AdFuz > Global Ads > Exit Popup > Edit Settings.
- Verify the Ad Space dropdown is linked to
Global Exit Popup Space (ID: 8). - Set Targeting Scope (e.g.
All Pagesor high-value landing pages). - Customize the CTA Button and Popup Box Background colors to match your brand.
- Change Status from
InactivetoActive. - Click Save Settings.