Country & Geographic Analytics

The Country Analytics report maps your global audience reach, identifying top-performing geographic markets and regional Click-Through Rates.

To access Country analytics, go to WordPress Admin > AdFuz > Stats and select the Countries tab.

Country Performance Dashboard Layout

The Country view is arranged into 3 complementary modules:

1. Top Countries (Left Column)

Lists countries delivering the highest overall volume of impressions and user clicks:

Country Code / Name: (e.g. US, GB, DE, IN, ZZ).
Impressions (👁️): Total views served to visitors in this territory.
Clicks (👆): Total clicks originating from this region.

2. Country Performance Map (Center Visualizer)

An interactive worldwide choropleth / Leaflet map that colors countries based on impression density and interaction rates.
Hover over or click any country to view its local performance statistics and engagement metrics.

3. Best CTR Countries (Right Column)

Highlights regions with the highest conversion efficiency:

Country Code / Name: Sovereign territory.
CTR Percentage (📊): Effective Click-Through Rate (e.g., 7.03%).
Total Interactions (🎯): Cumulative impression and click activity volume.

How AdFuz Resolves Country Data

AdFuz uses an on-premise MaxMind GeoLite2 City/Country database stored securely in your WordPress uploads folder (wp-content/uploads/ad-fuz/geolite-db/GeoLite2-City.mmdb):

Zero External API Latency: GeoIP lookups happen locally in microseconds without calling external web services.
Privacy & GDPR Compliant: IP addresses are evaluated in memory and truncated before persisting to disk.
Automatic Monthly Updates: AdFuz can automatically download updated GeoLite2 definitions via scheduled background tasks.