Skip to content
AdFuzAdFuz FAQ & Docs

Statistics & Analytics Overview

The AdFuz Statistics Hub provides an enterprise-grade reporting engine that combines real-time streaming telemetry with indexed, aggregated historical analytics for campaigns, creatives, and ad zones.

To access analytics, go to WordPress Admin > AdFuz > Stats.

The 6 Analytics Reporting Modules

Section titled “The 6 Analytics Reporting Modules”

The Statistics dashboard is organized into 6 specialized analysis tabs:

[ 1. Live ]  [ 2. Impressions & Clicks ]  [ 3. Countries ]  [ 4. Browsers ]  [ 5. Devices ]  [ 6. Export ]
Reporting Tab Data Source Primary Insights
1. Live In-memory raw event stream (wp_adfuz_stats) Real-time traffic monitor, 30-min chart, live events feed, and Leaflet world map.
2. Impressions & Clicks Daily rollups (wp_adfuz_daily_stats) Trend charts, Top performing Ads, Top Ad Spaces, filtered by Date, Campaign, and Space.
3. Countries GeoIP rollups (wp_adfuz_daily_stats_country) Worldwide geographic heat map, Top traffic countries, and Best CTR regions.
4. Browsers User-agent rollups Browser share doughnut chart (Chrome, Safari, Firefox, Edge) and CTR by browser.
5. Devices Device category rollups (wp_adfuz_daily_stats_device) Desktop vs Mobile vs Tablet volume bar chart and device conversion metrics.
6. Export Export queue (wp_adfuz_stats_export_queue) Download raw or aggregated performance datasets in CSV and Excel formats.

Real-Time vs. Historical Aggregated Data

Section titled “Real-Time vs. Historical Aggregated Data”

To maintain sub-50ms database performance on high-traffic sites, AdFuz uses a two-tier data architecture:

Detailed Analytics Guides

Section titled “Detailed Analytics Guides”

1. Live Traffic Monitor

Monitor real-time visitor events, live click feeds, and today’s activity graph. Live Monitor Guide →

3. Country Geo-Analytics

Interactive country choropleth map, regional traffic, and country CTRs. Countries Guide →

4. Browser Analytics

Browser market share doughnut charts and browser-specific conversion rates. Browsers Guide →

5. Device Analytics

Desktop, Mobile, and Tablet performance bar charts. Devices Guide →