Impressions & Clicks Analytics

The Impressions & Clicks reporting module provides historical performance analysis across all campaigns, individual ad creatives, and publisher ad spaces.

To access these reports, navigate to WordPress Admin > AdFuz > Stats and select the Impressions & Clicks tab.

Filtering Historical Data

Use the filter bar at the top of the screen to isolate performance:

[ Date Range: Last 30 Days ▼ ]  [ Campaign: All Campaigns ▼ ]  [ Ad Space: All Ad Spaces ▼ ]  [ Ads: All Ads ▼ ]  [ Apply Filters ]

DATE RANGE: Select Last 7 Days, Last 30 Days, This Month, Last Month, or Custom Date.
CAMPAIGN: Filter by a specific campaign to evaluate individual flight performance.
AD SPACE: Filter by specific ad zones (e.g. Header Leaderboard vs Sidebar).
ADS: Filter by specific creative formats (Image, Video, Script).

3-Column Analytics Dashboard

The report is presented in a balanced 3-column view:

1. Top Ads Leaderboard (Left Column)

Ranks your top-performing creatives by total impression delivery and click-throughs:

Ad Title	Impressions (👁️)	Clicks (👆)
`300x300 - 2`	`41`	`3`
`300x300 - 3`	`32`	`6`
`300x300 - 1`	`27`	`3`
`Disney+ Global Popups`	`24`	`0`
`HubSpot Lead Capture Popup`	`19`	`0`

2. Impressions vs Clicks Trend (Center Column)

Renders a multi-line trend curve across the selected date range.
Teal Line & Area: Displays impression trajectory over time.
Orange Line: Displays click trajectory to quickly identify peaks in audience engagement.

3. Top Ad Spaces Leaderboard (Right Column)

Ranks which physical or global ad zones generate the highest visibility and revenue:

Ad Space Placement	Impressions (👁️)	Clicks (👆)
`GLOBAL POPUP SPACE`	`43`	`0`
`EDGE BAR SPACE`	`41`	`6`
`GLOBAL INTERSTITIAL SPACE`	`19`	`1`
`TESTING BANNER`	`19`	`2`
`COUNT DOWN ADS SPACE`	`18`	`4`

Step-by-Step Performance Review

Go to AdFuz > Stats > Impressions & Clicks.
Select your desired Date Range (e.g. Last 30 Days).
Click Apply Filters.
Compare your Top Ads vs Top Ad Spaces to identify high-converting combinations.